Select A Niche

What is a Niche?

According to Kyle, one of Wealthy Affiliate’s co-founders, a niche is simply a group of people or an audience.

According to Wikipedia, a niche market is a “focused, targetable portion (subset) of a market sector”. So from that, a niche market would represent a specific group of people that are targeting specific products or services.

Things to Consider When Deciding on a Niche

  1. Who do you want to do business with – first, you must realize that you can’t do business with everyone, so it’s best to limit yourself to a smaller niche. You can’t just target teenagers, but if you narrow it down, for example, to 13 – 17 year old males who have a family income of at least $40,000, then that’s a more focused target group. Another example would be if you were to target companies that sell software. Again, this is too broad a niche, but if you narrow that down to software companies in Toronto that sell HR survey software that have sales over $10 million would be a more targeted niche. Before you make your final decision on your niche you need to do your research to try and determine your target audience, but remember that you can’t sell to everyone.
  2. What product(s) and/or services are you looking to provide – remember that you cannot be everything to everyone, so it’s better to consider a smaller, more targeted list of products or services. This will allow you to have a clear idea of the people who will be interested in buying your product(s) or services and you can target them.
  3. Your niche should evolve from your interests and experience – this was an easy decision for me. I have two sons who love sports merchandise, so I created a website called Pro Sports Caps using all the tools and training provided by Wealthy Affiliate. Your customers are going to ask you questions about the products or services you offer and you need to be able to answer those questions and show them that you know what you are talking about.
  4. Will you make money in whichever niche you decide on – obviously your main goal is to run a profitable and successful business, otherwise you wouldn’t be considering this opportunity. Everyone wants to earn money but you need to be able to understand that real people will need the products or services you are going to provide. Real people are going to be visiting your website and so it’s imperative that you understand the customer end of things and their wants. If you treat your customers like gold, then the money aspect will follow. If you don’t already have a niche do some research on your niche to see if you can make some money from it. In the address bar of your web browser type in the name of your niche and add “affiliate programs” at the end to find a list of good affiliate programs that you can incorporate into your website.

Click on the following image to watch an excellent training video from Kyle, one of the co-founders of Wealthy Affiliate, on how to pick a niche.

Selecting your niche is the first step and probably the most important decision you will make towards creating a successful online business. It will be the building block for your domain name and everything else moving forward. It’s time to move on and find out more information on how to build a website.


  1. Hi Shawn
    Great advice on how to select your niche! Wealthy Affiliate are fantastic and really do give you everything you need to build an online business.
    I love your goal for retirement Shawn and with a website like this I don’t doubt you will achieve your goal.
    All the best.
    Jill 🙂

    • Hi Jill,
      Thanks very much for your comments! You are so right, Wealthy Affiliate is great! With all the awesome training and the wonderful WA community, you can’t go wrong.
      Best regards,

  2. Hi Shawn,
    I love your website. It is packed with some powerful information. I like the way you have it laid out. You’re so correct about Wealthy Affiliates. The community here (I kind of like to refer to them as extended family) is really fantastic. I’ve gotten myself into some predicaments where I had no clue as to what I did, but I reached out and got the help I needed. Tim had to spend quite a bit of time fixing my mess, but he did it. I wish you all the best with Wealthy Affiliates and all your endeavors. Take care. See you around the community.

    • Hi Janice,
      Thank you for your comments! The WA community is one of the main reasons I joined as an annual premium member. It’s not often that you find a group of like-minded people who are willing to help each other. I wish you much success in all your endeavors and please let me know if there is anything I can help you with.

  3. Love the website! You’ve definitely put a lot of work into and the education and training from WA definitely shows! As a fellow WA member I love the training, the support, and the fact that I can learn affiliate marketing even though my niche doesn’t revolve around marketing work from home opportunities (at least not yet). The fact that my passion lies in a whole different area (homeless dogs) and I can still get the training I need to promote this passion is what drives me to continue with and to succeed with WA!

    • Thanks very much for taking the time to look at my site Linda! There is definitely a lot of training provided by WA to learn affiliate marketing. I’m sure you will be able to promote your homeless dogs niche without any difficulty.
      Best regards,

  4. Great website Shawn. Great content and very well designed. Their really isn’t a better company online than WA, to start working towards ones dreams. I’m in your network and joined WA in December of this past year. I love the community there and I’m so grateful to have found them. I haven’t regretted it one day since and plan to be with them for a very long time. You have a beautiful family. I wish you monstrous success in life and in your online journey. Have a wonderful year!
    Train, Learn, & Create Your Best Self,

    • Hi Teresa,
      I appreciate you taking the time to look at my website. Thank you for your comments! I agree with you 100% about Wealthy Affiliate. The training is amazing and the help from the WA community is incredible. You don’t usually find that with companies where people help each other out because it’s been my experience that people expect something if they help you with something, but not here in WA. I wish you much success in all your endeavors. Best of luck to you in 2017 and beyond.

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